Grand Rapids New Years Ball drop is not coming back this year

GRAND RAPIDS, MI – The New Year’s ball drop won’t be coming back to Grand Rapids this year.

Townsquare Media, which hosted the return of the New Years Eve drop in 2019, has confirmed to Grand Rapids officials that they will not be hosting a bullet drop this year, according to Evette Pittman, the city’s special events manager. .

Pittman said no further large-scale bullet drops to usher in the New Year in Grand Rapids were planned.

Townsquare Media did not respond to calls for comment.

Townsquare Media, which owns a number of stations including 100.5 The River and 97.9 WGRD, resurrected the New Years Ball in downtown Grand Rapids in 2019. It included musical acts, food trucks, drinks, fireworks and more.

Related: New Years Eve balloon drop returns to Grand Rapids after hiatus

At the time, Townsquare Media officials said they planned to continue dropping the ball for at least five years. Like many other annual events in the pandemic’s first year, no drop has taken place in 2020.

Before the 2019 balloon drop, there hadn’t been one in Grand Rapids since New Years Eve 2015.

This was the last year Cumulus Media Grand Rapids’ HOT-FM hosted the event before deciding not to continue it due to expenses and declining attendance.

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