Michigan’s only Design Within Reach store is coming to GR

GRAND RAPIDS, Mich. (WOOD) — Grand Rapids is set to join the ranks of New York, Chicago, Atlanta and Dallas in welcoming Michigan‘s only Design Within Reach store.

The furniture retailer owned by West Michigan-based MillerKnoll is moving into the Breton Village mall next to Spoke Cycling. Contractors could be heard working inside the space on Thursday.

Design at your fingertips is hiring for multiple positions within the store, its website says. However, it is unclear when the retailer will open. A sign posted on the storefront reads “coming soon,” but the company did not respond to calls from News 8 about the opening date.

Rob Forbes founded Design Within Reach in 1998 after realizing he couldn’t furnish his flat with the same durable furniture brands he had come to love while living in London, the company’s website says. Forbes and his team tried to solve this problem by buying 20 containers of furniture to sell by catalog.

Zeeland-based Herman Miller was one of the first companies to sign with Design Within Reach. Within a year of the retailer’s launch, many of Herman Miller’s favorite pieces of furniture were available for direct sale to customers for the first time.

Design Within Reach’s sales plummeted in 2009 when new executives arrived and bolstered the business by closing 30 stores and reducing the catalog to original designer furniture, according to Home business. Herman Miller, now known as MillerKnoll after the Acquisition of $1.8 billionbought the retailer in 2015.

Design Within Reach currently operates 56 stores, according to its website. The closest location to Grand Rapids is approximately 180 miles away in Chicago.

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