“Taste of Black Spirits” stretches from Detroit to Grand Rapids, plus


After being officially introduced to the Detroit market via the Taste of Black Spirits storefront in May, Motu Viget Spirits offers the same event – and no less than 20 black-owned brands – at their home port of Grand Rapids, MI. .

Scheduled for November 13, Taste of Black Spirits – Grand Rapids will position emerging brands such as Motu Viget and Red Hazel Spiced Whiskey alongside more established and newsworthy brands like Uncle Nearest and LS Liqueur at a tasting event. fully organized. This will give attendees the opportunity to become familiar with the different spirits as they are with the different brands.

The event was conceptualized by Lazar Favors, Owner of Black Spirits Legacy and Market Development Liaison for Uncle Nearest. Motu Viget Co-Founder Willie “The Kid” Jackson Tells BLACK COMPANY that the inspiration behind the event is simple: “to promote awareness of the spirits brands founded by African Americans with the aim of expanding distribution opportunities”.

“As an entrepreneur myself representing a minority in the craft spirits industry, it is not enough to participate and have individualistic success in the market,” he adds. “We have a fiduciary responsibility to hold the dark spirits company ecosystem as a whole and to help other brands gain access to larger retailers, while helping the community to learn about various founders and owners.”

Launched in 2020, Motu Viget is already achieving some of the success the company hopes to see become a standard for black-owned craft spirits brands. The company, which was launched with a signature Brut, has now expanded to include Eye Candy Rose wine and Avani Supreme Vodka. All three sub-brands are currently available at 300 Michigan retailers, including 70 Meijer Super Center grocery stores. Motu Viget brut is also available online.

By bringing Taste of Black Spirits to Grand Rapids, and possibly other markets, Jackson and his partner Jonathan jelk hope to start cultivating an audience that will search for these brands by name, creating the kind of demand that will instill confidence in distributors.

“In 2021, it is vital for community actors not to just discuss diversity in a vacuum,” says Jelks. “But also to lead by constructively creating opportunities and pipelines that will help entrepreneurs in under-represented communities to thrive. “

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