The Salvation Army to ring the first bells of the holiday season


A local non-profit organization begins its annual campaign to help families during the holiday season.

The Kent County Salvation Army will launch its Red Kettle Campaign at 12 p.m. Nov. 12 at the Salvation Army Kroc Center, 2500 S. Division Ave. Grand Rapids.

The 30-minute event will feature remarks by Mayor Rosalynn Bliss, the ceremonial ringing of the first bells by Mayoress Bliss, Commanding Officer Major Glen Caddy, members of the Salvation Army Advisory Board and a representative from SpartanNash . There will be a free lunch, performances by local musicians and the Salvation Army Brass Band.

The campaign’s goal is to raise $ 1.6 million throughout the holiday season to fund social services. The organization aims to help more than 1,500 families during the Christmas season, which is double the normal campaign target, due to the pandemic.

“Again this year, we are counting on the generosity of the people of Grand Rapids and Kent County to help us help others,” said Caddy. “Hope Marches We can be more than a slogan. It can become a reality when we all work together to make the world a better place. Our long-standing partnership with SpartanNash is a prime example of the good that can be done when we work together to meet the challenges of our community. Together we can make a difference. “

Volunteer bell ringers will be present at all Spartan Nash stores, including Family Fare and D&W Fresh Market, where shoppers can donate to the Red Kettle campaign.

More information is available at

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